How much would it cost to get the Sunday New York Times, printed and delivered, without the advertisements in it? $10? $20? They would save a little on paper, and on ad sales staff, and in return lose all of the advertising revenue. Sales would go down as the price rises, but since the product would be improved with the absence of those distracting ads, they may not go down dramatically.
Another way to ask the question: how much does the New York Times Corporation make off each subscriber in advertising revenue per issue? $5? $10? $20? $50?
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